What is a banner [แบนเนอร์ คือ อะไร, which is the term in Thai] and why are they relevant? Banner ads are the paid ads on site pages in the form of graphics. 

Banner ads are beneficial to businesses, improving visibility and brand awareness. This article explains the basics of display ads and why they are useful for your business.

Versatility in Presentation

 You can add colourful media to your banners, like slideshows, streaming media and animations to attract web-page visitors and leave a memorable impression on them. Sadly, compression tools can reduce the size of rich media, which can impede you from creating an appealing advertisement. If you plan to include rich media into your banners, remember that webmasters often restrict the file size of the ads they accept, so before buying page space, be sure that your ad meets such criteria.

Building Brand Recognition

While banner ads generally generate immediate sales, its role in building brand recognition makes the ads a useful marketing tool even when the banner is not clicked by web surfers. 

Even though Web surfers glance at it without necessarily noticing, banner ads are still powerful tools for building brand recognition and also a top-secret to achieve success in online marketing [การตลาดออนไลน์, which is the term in Thai].

Effective Audience Targeting

With data collected from a browser’s cookies, advertising venues access information from a Web surfer’s browser to banner ads that correspond to the surfer’s past interests; this allows advertisers to target certain demographics. Advertising software can display an ad that the surfer will most likely click. 

Display Ads Provide Data

It is crucial to measure your marketing activities, by using Google Analytics, for example, to keep a record of their performance. With the data it gives, you can detect precisely the rate your ad is being clicked. This lets you ensure you get the most out of it.