The primary distinction between Vendor Central and Seller Central is who will sell your products. Amazon’s retail division buys and resells your products to their customers through Vendor Central. You can sell the products directly to Amazon customers with Seller Central. Because there are substantial distinctions between the two, it is critical to comprehend the benefits and cons of each completely.

What is an individual seller account, and how does it work?

The web interface of individual seller account on amazon is used by brands and merchants to market and sell their items directly to Amazon customers is known as the Amazon Central account. You are a marketplace or third-party seller if you have an individual seller account.

You have two choices for completing orders from Amazon customers as a marketplace seller. You may handle shipping, customer support, and returns for each order yourself, or you can enroll your products in Amazon’s Fulfilled by Amazon (FBA) program and let them handle it for you. Some brands use individual amazon seller account to manage the messaging for products that aren’t sold through Vendor Central.

What is a Professional seller account, and how does it work?                                                      

Amazon Manufacturers and distributors use a Professional seller account as their web portal. A first-party seller is someone who sells through Vendor Central. You can use in bulk to Amazon as a supplier. Vendor Central registration is by invitation only. The term “shipped from and sold by” is a telltale clue that a company sells through Vendor Central.

Which form of Amazon seller account is suitable for you?

Individual Amazon seller accounts are ideal for people selling less than 40 things per month and want to get their feet wet selling on Amazon while keeping costs as low as possible. Doesn’t require any of the professional seller account’s other features.

When you use the professional seller account, you should:

  • Every month, you will need to sell more than 40 products.
  • Make use of third-party apps and technologies.
  • They want to be able to collect sales tax on their purchases.

Do you like to be featured in the buy box?

  • To sell in specific limited categories, you’ll need to fill out a form.
  • Make plans to hold promotions.
  • With all of this in mind, a Professional account is required for long-term success on Amazon. However, this does not imply that you must begin with one.


If you are not sure which choice is best for you and you sell fewer than 40 products each month, it is recommended to start with the Individual seller account merely to get your account up and running right away. If you sell 40 products each month or want more capabilities, you can upgrade to a Professional seller account by following the steps outlined above. You can know more about the types of accounts you can create on amazon to avoid common pitfalls, boost your profits, and achieve the full potential that producing a full-time income from online retail has to offer.